The competition in digestive remedies is high in Slovakia, with consumers able to choose from a wide range of products. Zentiva is the clear leader, however, with a 30% share of retail value sales in 2013, due to the strong promotion of Pancreolan Forte through leaflets in pharmacies and doctors' surgeries. The company refrained from promoting the brand on television in 2013, as most of consumers already know the product and its effects and use it regularly.
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Improving eating habits, as more consumers move to healthier food and drinks and the use of alternative methods of relieving digestive pain, like medicinal teas, are expected to hamper the development of digestive remedies. A 1% CAGR at constant 2013 prices is estimated over the forecast period.
Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Slovakia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Digestive Remedies industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Digestive Remedies in Slovakia market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Digestive Remedies in Slovakia?
* What are the major brands in Slovakia?
* Are there any herbal/traditional home-made digestive remedies, like charcoal, which compete strongly with standard medicinal products?
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