Medica ranks first within cotton wool/buds/pads with a 22% value share. This represents 10% value growth from 2012. The company increasingly focused on its medicinal and health products, and cotton wool/buds/pads is a part of that focus. Especially in cotton wool, the company is regarded as the best provider of medicinal grade cotton. Palomita remains second with a 13% value share, while the rest of the top six companies in the category are Avans OOD, Mega Disposables, Septona and Agiva. The leading six players accounted for 75% of sales in 2013 reflecting the level of maturity in the category.
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Cotton wool/buds/pads is expected to remain stagnant in terms of volume for the forecast period. Value CAGR is forecasted to decrease by -2% resulting in a market size of BGN2 million by 2018. This is similar to the review period. Due to the shrinking Bulgarian population, projected to decrease by 250,000 from 2013 to 2018, demographics will have a direct negative impact on demand for cotton wool/buds/pads.
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