Overall, sales of dermatologicals in Saudi Arabia continued to benefit from growing consumer demand in 2015. This was particularly apparent in medicated shampoos, which registered a substantial current value gain of 25%, mainly due to a lack of moisture in the air in Saudi Arabia due to the hot and arid climate, coupled with religious and cultural dress requirements. In Saudi Arabia, it is mandatory by law for women to be completely veiled when outside of the home and for men to wear a head covering as part of the traditional national dress.
The competitive landscape in dermatologicals in 2015 remained under the control of key international players. Reckitt Benckiser Saudi Arabia maintained its leading position with a value share of 27%. The company has been able to maintain its strong position in the category mainly due to the popularity of its leading brand Dettol.
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Dermatologicals is expected to continue growing over the forecast period, posting a value CAGR of 6% at constant 2015 prices, a slower performance than the 10% value CAGR expected in constant 2015 terms over the review period. This is set to be due to the growing number of brands in the category and the expansion of female-only pharmacies throughout the country as Saudi women are expected to continue to prefer to consult women rather than men when they need medical advice. In addition, the increasing household penetration of broadband internet should also continue to contribute to rising sales in the category, boosting consumer demand further.
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The Medicated Skin Care in Saudi Arabia market research report includes:
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