"Apparel and Footwear Specialist Retailers in Indonesia" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Thu Feb 25 2016


Internet retailing has increasingly become the major focus in expansion for major apparel and footwear retailers in Indonesia. In 2015 the presence of internet retailing was even stronger than the year before with several new launches of retailing giants such as Lippo Groupís MatahariMall and Mitra Adi Perkasa Tbk PTís MAPeMall. Existing internet retailers continued their efforts to strengthen their presence in Indonesia by strengthening their own internal management including logistics as well as aggressive marketing attempts to reach a larger consumer base. The relatively lower costs and promising high return of internet retailing have been the major incentives to retailers to venture into the online business. Apparel and footwear are amongst the leading products, which recorded high growth and composed a significant proportion of total internet retailing sales in 2015. Convenience and frequent price promotions offered by these internet retailers were amongst the top reasons for consumers shifting to online purchases compared to specialist stores.

Full Report Details at
- http://www.fastmr.com/prod/1113374_apparel_footwear_specialist.aspx?afid=301

Competitive Landscape

Apparel and footwear specialist retailers remained very fragmented in 2015 with the leading retailing brands each recording a retail value share of less than 1%. As the leading company in fashion or lifestyle, Mitra Adi Perkasa Tbk PT led the overall category with 3% share in value terms in 2015 with an impressive number of outlets in apparel and footwear specialist retailers. Notable apparel and footwear brands under the companyís umbrella include Zara, Dorothy Perkins, Pull & Bear, Stradivarius and Payless. They mostly employ retail shops at modern shopping malls in major cities, targeting middle- to upper-income consumers. The company has been suffering a major profit decline during the review period due to high increase of operational costs as well as the stronger rise of the US dollar as most of the products distributed by the company are imported. Towards the end of 2015, the company planned a major launch of its internet retailing site, MAPeMall, a strategy which has been adopted by leading retailers in Indonesia in an attempt to grab the huge opportunity, especially with the vast consumer base spread all over the country.

Industry Prospects

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